Initial Screening- Audience Feedback

On December 17th I showed an audience of teenagers all the footage that I have edited together so far for my music video. I asked them to fill out some questions of what they like and enjoy about the video. I also asked them what they think I can improve or what else they would like to see in the finished music video.
 

From this I have found that our audience would like a moving background in the performance shots. Also some of the clips are too long and the narrative came across more like a mother and daughter instead of an older and younger sister like we planned.

Pitch of ideas

We wanted to have some similarities between the original music video and the one we will create. In the original music video there are a few scenes with star like projections so in our music video we wanted a galaxy theme to the performance shots like it's a place where the character can escape to.



 We also decided to take the lyrics literally. For this we decided to have a bond between two sisters as the narrative idea. We will also include some similar shots like the ones below.

Health and safety

Planning for Digipak and Magazine advert

Here is two ideas for the digipak we have to create. Idea 1 is inspired by the galaxy theme that runs throughout the music video for 'Mother We Share' and our idea for our music video. Idea 2 is a bit more creative and dark which is also a theme that we want to include in out music video.

For our magazine cover we were inspired by The Vaccines poster and Lorde's ablum cover. We also want the poster to be similar to the digipak like CHVRCHES poster and digipak.

The Vaccines poster

Lorde's album cover

CHVRCHES album cover

CHVRCHES poster

Timeline of music video

The Mother We Share Music Video Timeline-

There are a lot of locations that they use:

• Bedroom
• Performance 
• Sitting room
• Window
• Street/ Outside
• Diner
• City

1. 00:00-00:05- Long Shot of girl in bed
2. 00:05-00:08- Close up of moving hand and name of band
3. 00:08-00:13- Birds eye view close up of her head and name of song
4. 00:013-00:19- Zoom out performance shot
5. 00:19-00:23- Close up of hand twisting her hair then close up of turning on her back
6. 00:23-00:28- Different angles of performance shots
7. 00:28-00:30- Sat down on sofa
8. 00:30-00:33- Different performance shots in time with music
9. 00:33-00:38- Close up and Long shot looking out of window over city 
10. 00:38-00:39- Mid performance shot
11. 00:39-00:41- Close up of looking out window
12. 00:41-00:42- Mid Shot performance shot
13. 00:42-00:45- Mid Shot and Close up getting dressed
14. 00:45-00:50-Mid shot 
15. 00:50-00:54- Long Shot and looking around
16. 00:54-00:57- Side close up and mid shot
17. 00:57-00:59- Close up walking 
18. 00:59-01:03- Range of performance shots
19. 01:03-01:10- Long shot of basket ball players and close up
20. 01:10-01:12- Mid shot
21. 01:12-01:15- Resume previous shot
22. 01:15-01:19- Range of shots similar to before
23. 01:19-01:24- Long shot, Close up and Mid shot
24. 01:24-01:25- Mid shot
25. 01:25-01:28- Mid shot
26. 01:28- 01:31- Mid Shot and Close
27. 01:31-01:38- Close up and Long shot walking
28. 01:38-01:41- Silhouette and smoke
29. 01:41-01:46- Close up pan around skate park
30. 01:46-01:49- Mid shot and long shot layered 
31. 01:49-01:52- Slow motion skaters
32. 01:52-01:53- Mid shot
33. 01:53-01:56- Slow motion walking close up
34. 01:56-02:00- Layered mid shots of band
35. 02:00-02:03- Close up of face
36. 02:03-02:05- Layered mid shots of band
37. 02:05-02:06- Long shot
38. 02:06-02:08- Layered mid shots of band
39. 02:08-02:11- Close up crying
40. 02:11-02:13- Close up
41. 02:13-02:20- Long shot and close up of walking
42. 02:20-02:22- Zoom close up
43. 02:22-02:30- Zoom out and effects. Also establishing shot of city
44. 02:30-02:34- Band performing with layered effects
45. 02:34-02:37- Close up and effects
46. 02:37-02:46- Range of performance shots with effects
47. 02:46-02:50- Long shot and establishing shot with more effects
48. 02:50-02:56- Same shots as before
49. 02:56-03:00- Low angle close up and establishing shot and effects
50. 03:00-03:10- Same shot as before with little effects
51. 03:10-03:15- Effect and fade to black

Megan and Beth 'The Mother We Share' timeline-

Locations we will use:

• Bedroom
• Street/outside the house
• Hallway
• Kitchen
• Performance
• Bus 

1. 00:00-00:07- Abbie leaves the house
2. 00:08-00:13- Sit down at table (with drink?)
3. 00:14-00:16- A performance shot of Megan w/ projector
4. 00:17-00:23- Changing shots between Abbie & Megan
5. 00:23-00:35- Performance of Megan w/ hot chocolate (2 different shots?)
6. 00:36-00:46- Arguing and Abbie walks out
7. 00:46-00:56- Performance w/ projector
8. 00:57-01:06- Abbie drinking or dancing
9. 01:07-01:18- laying on the bed lip syncing
10. 01:19-01:24- lip sync projector
11. 01:25-01:30- Abbie gets intoxicated
12. 01:31-01:40- Abbie point of view
13. 01:41-01:53- her drunk calling Megan
14. 01:54-01:59- close up of phone lighting up and Megan answers
15. 02:00-02:04- Megan leaves the house
16. 02:05-02:12- running down road to collect Abbie
17. 02:13-02:25- bus scene
18. 02:26-02:36- Performance scene w/ projector
19. 02:36-02:51- Megan helps Abbie in to house and helps her into bed
20. 02:52-03:05- Long shot after helping Abbie get into bed 
21. 02:57-03:04- then sleeps on sofa to keep eye on her
22. 03:05-03:10- Close up, Aerial shot of Megan falling asleep. 

Editing software plans

The main effects we will be using within our video are:

1. Double exposure - We will be using this when Abbie is in the streets, drunk. This will create an effect of point of view and to show how her character is feeling. 

2. The projector - even though this is a physical effect, we will also use this when doing the double exposure and to allow it to relate back to the chosen genre. 

3. Text - this will be shown towards the beginning of the video. What will be written is the artist name along with the song title as this is similar to their original music video. 

To edit the video we will be using Premier Pro as this is a standard program that we are familiar with from using this previously.

Analysis of song lyrics

Mother We Share - CHVRCHES (Lyric meaning)

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Storyboard and Shot list

1.
- shot of character two coming down the stairs

2.

-mid shot of narrative between the characters

3.

- close up of singer making hot chocolate and sitting down

- zoom in mid shot of performance sat at the table

4.

- close up of character with glass bottle

-mid shot of character with mug in the kitchen

5.

- two shot of both of them arguing

6.

-mid shot of singer with projector

7.

-close up of singer with projector

8.

- aerial shot of artist laying in bed

9.

- close up of phone on table in bedroom

10.

- extreme close up of artist answering phone

11.

- mid shot of her sitting up and leaving room (Camera follows character)

- close up of her putting on coat/jumper

- long shot of her leaving home

12.

- long shot & jump cuts of her running in different locations

13.

- A mid shot of character two crying

- close up of same character, make-up smudged

14.

- long shot of artist picking up other character from outside a party

- a mid shot of the two characters on the bus (Night)

- a long shot of them getting off the bus

- a long shot of them getting into the house

15.

-artist looking after character two

16.

-artist going to bed and closing eyes when music stops

Filming/editing schedule

Filming and Editing Schedule.

Letter to Record Label

Props and Equipment List

• Microphone
• Photos
• Hot Chocolate for kitchen scene
• House Keys
• Phone
• Musical Instruments

• Canon camera
• Projector
• Tripod
• Trolley
• Phone

Photographs of locations

We have decided to have most of the music video in a house. Therefore the main locations we will use are a bedroom, kitchen and a hallway. We will also film on a bus and outside on a street.

Bedroom- this will be used a lot throughout the music video

Kitchen- this location will also be used a few times in the music video

Kitchen- We will be able to get a range of camera angles because the kitchen is quite big

Hallway- here we will show the main characters arguing

Stairs- this is were the music video will start with the narrative scene

Street- this will be used for the main character to run down

Costume Planning

Our outfits will be inspired by this:

 Here are the photos of my clothes that I will be wearing:

Black Jeans

Over sized Jumper

Grey Long sleeved top

Plaid Shirt

Boots

Mood board

This mood board is our inspiration for the music video. We decided to take inspiration from the "Mother We Share" music video with the galaxy theme. We will use a projector at school to achieve this look. The common make up look for this genre is either natural or dark lips and/or heavy eye liner. Also the hair is often in loose waves or in a messy bun.

Initial Planning ideas

When we were sharing our initial ideas we found we were not sure on what song we wanted to do so we made a mind map on the two songs we liked best.

"Come Together" by Echosmith

"Mother We Share" by CHVRCHES

We decided to do "Mother We Share" because we have more ideas for the music video.

Magazine Advert 15

Magazine Adverts

Digipak research 14

Arctic Monkeys through time 13

Music Channels 12

Audience Research 11

The target audience for my genre is females aged 13-18.

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Analysis of previous student work 10

Inspiration and Influences 9

Theory 8

Carol Vernallis' theory:

1) Narrative:
- The video is a response to the music

2) Editing:
-  The editing will match the musical phrase/beat
- Continuity editing is sometimes broken
3) Camera Movement and Framing:
- Mostly close ups and long shots are used
- Usually 

4) Diegesis:
- Some frames might be more important than others
- There may be gaps in the audience's understanding of the diegesis - in time, space, performance and narrative.


- There isn't a balance between the narrative scenes and performance scenes
- The video may pose questions that it will not be answered in the video

- Characters or performer usually moves to the music
- The diegesis may be revealed slowly






Andrew Goodwin's theory:

1) Narrative and performance: 
- Music videos contain typical genre characteristics
- It should be a balance between performance and narrative so that it is interesting

2) Star image:
- This has a big part it the production of the music video
- Gives the artist a particular look

3) Relation of visuals to the song:
- Three are three main ways to promote a song through a music video
a. Illustrate- a set of images to show the meaning of the lyrics and genre
b. Amplify- the meaning and effect of the song is shown through the video to change the way we listen to the song
c. Disjuncture- the meaning of the song is ignored completely

4) Technical aspects:
- Mise en scene
- Editing
- Camera movement and angles

Genre research 7

Influence of style 6

From my research I can see that the outfits are quite trendy and edgy. The makeup is quite natural with a dark matte lip. I will use this information when planning the costumes for my music video.

Echosmith research 5

Analysis of Music Videos 4

Existing companies that produce and distribute music videos 3

From this I have learnt that Most of the companies have artists from a lot of different genres. Also they are eaither based in London or the United States.

Conventions of a music video 2

The 1975 'Girls'

Vance Joy 'Riptide'