Wednesday, 25 June 2014

Narrative workshop

"Music videos are simply an extension of the lyrics" - Andrew Goodwin


How can you prove/disprove this theory?
When we made our own narrative for the Taylor Swift music video, we were given a narrative scene in our groups that wasn't meant to go along with the music. My group had the theme "Boy/Girl is heartbroken that boy/girl leaving". We decided that instead of having a couple break up, that we would have two best friends and one of them moves really far away and other friend is really angry. Then the friend is heartbroken that she overreacted. This is the narrative that we came up with:



Then we edited it with the lip syncing task, so that it was like a real music video. And the lyrics changed how the audience saw the narrative. Here is some feedback that I collected:


What does it mean?
Stuart Hall- encoding/ decoding. Multiple meanings. 

What is the main idea behind this?
Helps the viewer understand the lyrics. Helps get the lyrics across

How significant is this?
Stuart Hall- encoding/ decoding. Multiple meanings- Artist could mean one thing but is recived as a different thing by the viewer e.g. Blurred Lines. If the artists or directors use any connotations e.g. Ed Sheeran. Literal and metaphorical meanings. 

What evidence can you already present for this?
Some music videos are like a movie. Sometimes the lyrics are used in the music video. Narrative follows the lyrics word for word e.g. Rebecca Black - Friday

Do you agree with this? Explain your answer.

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